Reviews
After 37 years of silence, the world’s greatest living copywriter finally spilled his secrets…
Dear Fellow Copywriter,
When Gary Bencivenga retired a few years ago, he was widely regarded as the world’s greatest living copywriter.
Here are just a few things people said about him…
“Best copywriter we’ve ever used. He’s given us more winners, more consistently, than anyone else.” — Phillips Publishing
“His name is the stuff of legend around here….Against other top creative talent, he has never lost a split-run test in selling any of our books.” —Rodale Press
“Possibly the most respected copywriter in the direct marketing business.” —Who’s Mailing What
“World’s greatest copywriter.” —KCI Communications
“You can just about count the creative geniuses who revolutionized direct mail on the fingers of two hands….(They include) Gary Bencivenga.” – Target Marketing
“America’s best copywriter” – Brian Kurtz, Boardroom Inc
But, unlike many other top copywriters, Gary (more…)