Copywriting
I thought he wanted a doctor …
I had a strange experience recently …
A prospect wanted to hire me to write sales copy, but when I asked about his business, it made no sense.
He’d done some keyword research, found two B2B services that had high demand, and combined them into one website.
To respect his privacy, I won’t say which two services, but they seemed completely incongruous.
It’s like if I said, “I can write your sales copy … and I can also clean your office…”
You’d be (more…)