Before I was a copywriter, I spent around 9 years working full-time in finance. This ranged from investment, to pensions, to banking, to life insurance.
So, if you’re a financial company looking for a copywriter who understands your business, I can help.
And, if you’d like to see some examples of my copywriting, here are some samples of financial copy I’ve written:
Letter to insurance brokers
This letter was written for a business insurance underwriter who wanted to encourage insurance brokers to use their services.
insurance underwriter letter
Referral generating email
This is an email I wrote a number of years ago for a financial client, offering to pay a commission to anyone who referred her clients:
What I learned from the World’s greatest salesman
Long copy homepage and landing page for accounting software company
I was managing their AdWords account. As part of this, I wrote a new PPC landing page which beat their existing page by around 20%. I also wrote a new version of their homepage, which beat their existing homepage in a split test.
Click on the links to see larger images:
Software Company Home Page
PPC Landing Page
Sales Letter – Loan company
Sales letter for mortgage + secured loans
I showed this letter to John Carlton – one of the world’s most respected copywriters – and got a “good job” from him.
Unfortunately, it was strangled at birth by the client’s network’s compliance people.
We’d make the changes they asked for, re-submit it – then, a few weeks later, they’d reply asking for some new, unrelated changes they wanted… if you’ve worked with compliance people, you may have encountered this sort of thing…
It was a real shame as I still believe the salesletter would have been very successful.