Persuasion

I was listening to Tim Ferriss’ podcast a couple of weeks ago (one of my favourite podcasts). At the start of the show, he gave a pitch for one of his sponsors and I noticed he was using some powerful persuasion techniques.

In this post, I’m going to break down everything I noticed. But, before I do, here’s what Tim said in full:

“This episode is brought to you by Wealthfront and this is a very unique sponsor.

Wealthfront is a massively disruptive – in a good way – set-it-and-forget-it investing service led by technologists from places like Apple and world famous investors.

It has exploded in popularity in the last two years and they now have (more…)