Did you know you can buy sex dolls for dogs?

Google it if you want. But let me warn you, there are some things you can’t unsee.

Talking of which…

Like a lot of experienced online marketers, I once had a client in the sex toy business. I can’t remember how many years ago it was, but I think it was around the time I lost my innocence…

(As a “meat and potatoes” kind of guy, I tell you, it was an eye-opener…)

But it turned out to be one of my biggest success stories. I did just two things for them:

1: Rearrange their product pages.

2: Add a sentence about how their order would be delivered in discreet packaging.

And their conversion rate increased 481%.

Now, that’s an unusually good result – by quite a margin.

But I’ve found that, whenever a client is violating certain “layout and formatting rules,” fixing it has always produced a big increase in sales.

So, when I wrote my book, The PPC Multiplier Method, I made sure I had a chapter on best practices for fonts and layouts.

So check out chapter 17, where I reveal…

  • 6 Conversion-boosting design rules most web designers don’t know. While designers have been focused on “theory,” savvy marketers have been spending billions of pounds testing what ACTUALLY works.
  • The first question any prospect will have the moment he arrives at your website. Answering this correctly will significantly lower your bounce rate – and raise your sales. Fail to answer this within 2 seconds and, chances are, he’ll be gone.
  • What colour should your buy button be? Online tests keep pointing to the same answer.
  • Why most web designers will inevitably choose a font that REDUCES sales. And how to use the “40 rule” to select a high-converting font.

You can get a free copy of the book here.

All the best,

Steve Gibson

PS The client was so happy with the 481% increase in conversion rate, he offered me free store credit. Don’t ask…

Categories: conversion