conversion
There are some things you just can’t unsee
Did you know you can buy sex dolls for dogs? Google it if you want. But let me warn you, there are some things you can’t unsee. Talking of which… Like a lot of experienced Read more…
Copywriting
A simple trick to fix boring emails
“Ugh. Who’s going to read that?” It was Saturday morning and I had an idea for an email. Problem was, when I wrote it, it sucked. Fortunately, by using a copywriting trick, it was easy Read more…
Marketing Strategy
10 things you can do for your business during the shutdown
How’s business right now? If you’re like most people, it’ll be somewhere between “slow” and “shut down.” So, if you’re short of client work, but have a lot of spare time on your hands, here Read more…
Business Management
True Detective Cracks Secret to Productivity
Did you watch the first season of True Detective? In it, Matthew Mcconaughey plays Rust Cohle, an alcoholic ex-cop. At the start of the series, the police call him in to answer questions about an Read more…
saas
What happens when your SaaS model becomes obsolete?
Since I arrived in France two weeks ago, I’ve become fascinated by a TV channel called BFM Paris. It’s a low-budget news channel whose entire programming appears to be reporting which Paris metro lines are Read more…
Marketing Strategy
What an unpronounceable Dutch town can teach you about positioning
Today’s the start of Wijk aan Zee. “The what and what?” “Wijk aan zee.” (pronounced “Vike an zay.”) It’s a small seaside town in the north of Holland. And, normally, it’s home to just 2,400 Read more…