Here are some samples of copy I’ve written:
Referral generating letter
This is a letter I wrote a number of years ago for a financial client, offering to pay a commission to anyone who referred her clients:
Long copy sales page
This copy was written for my own monthly newsletter. It’s an example of mixing valuable information and tying it to an offer:
Long copy homepage and PPC landing page for SAAS Company
Homepage and PPC landing page for an accounting software company. You can click on the links to see larger images:
PPC landing page for software Company
This is an eight email sequence I wrote in 2016: 8 email sequence.
This postcard was written for an IT Support company: IT Support Postcard
Sales Letter – Financial Services
I showed this letter to John Carlton – one of the world’s most respected copywriters – and got a “good
job” from him. Unfortunately, it was strangled at birth by the client’s network compliance people.
We’d make the changes they asked for, re-submit it – then, a few weeks later, they’d reply asking for some new, unrelated changes they wanted… if you’ve worked with compliance people, you may have encountered this sort of thing.
White Papers / Special Reports / Ebook
This was meant to be a special report about search engine marketing, but turned into a 58 page book: How To Dominate Your Market With Search Engine Marketing
This is mix between a white paper and a “how to” guide about finding negative keywords for your AdWords campaigns: How to avoid broad match disaster (It was written in 2009, so some of the information is out of date.)
I wrote the copy for this leaflet for a letting agency:
Here is some copy I wrote to promote an SEO course. This copy was for my own email list. It it had been for people who didn’t know me, I would have written it differently. For example, I would have used more examples of top ranking sites, and used testimonials. Anyway, here it is:
A couple of pieces of spec work that demonstrate my ability to write for information products. (Or anything that needs long copy.)
Below is 4 page article about horse racing that was published in a racing magazing in 2005. As well as a writing example, it demonstrates my analytical abilities (I studied maths with statistics at university), and my ability to explain statistics: