* The secret to getting the very best price when selling your car.
* Does your child suffer from phobias or fears? How a psychologist cured the phobias of two thirds of young children in just 80 minutes. You can use the same method to free your child from his or her fears… for free with youtube.com.
* Before you buy a house, STOP! And ask yourself whether the real estate agent did this one thing before he showed you the house. Because, if the answer is “yes”, you got played by the agent… and are about to make an expensive mistake!
* Is your teenage daughter dating a deadbeat? The best way of making sure the relationship is short-lived.
* Why it’s often better to reward, rather than reprimand, uncooperative employees – as long as you do this thing immediately afterwards.
* The one thing you must do when you make an initial offer in a negotiation – fail to do this, and you hand power to the other side.
* Many supermarkets offer free samples, but this Indiana supermarket added a twist… and sold 1,000lbs of cheese in just a few hours.
* Why there’s no such thing as a fair trial in America – not even close! The shocking truth about the inequalities in our legal system. (This has nothing to do with race, gender or class biases.)
* A sneaky trick used by a “deaf” tailor to make his suits look like a once-in-a-lifetime opportunity. Customers couldn’t buy quickly enough!
* Ever noticed how conmen and women tend to be good looking? It’s not a coincidence. And, amazingly, even average-looking people can use their appearance to become more influential. (Just one change can make a man 3 ½ times more influential.)
* Adding this one question to the start of a cold call rocketed a charity’s donation rate from 18% to 32%.
* The simplest, most reliable, way to gain respect from anyone.
* Looking for love? Which TV shows you should never watch before a blind date.
* Is your airline pilot planning to kill you? When Andreas Lubitz deliberately crashed a passenger jet in 2015, killing 150 people, it shocked the world. But these deliberate crashes happen far more often than you realise – but are rarely made public. See the chilling evidence on page 122… and discover the telltale signs that reveal where and when it’s most likely to happen next…
* How to borrow $10 from any friend or acquaintance
* The principle of influence that’s easiest to exploit unethically. Discover how to defend yourself.
* It’s a sin! A lowdown dirty trick some preachers use to get more money from their congregation. Is your minister or priest doing this to you?
* The powerful persuasion principle that drove the Republican Party to say yes to G. Gordon Liddy’s crazy Watergate plan. Without this, America’s history would have been very different.
* Why Dr Cialdini rarely signs petitions any more. Once you discover the reason, you might never sign a petition again.
* A simple – and painless – way to socialise socially withdrawn children.
* A simple way for bartenders to get more tips.
* If you start having a stroke in a public place, don’t cry “Help.” Do this instead, and it’ll massively increase your chance of getting help. This information could save your life, or the life of a loved one.
* The one factor that causes us to crave some scarce resources, but not others.
* Why, if you’re in hospital for a week, you’ll probably receive either the wrong medicine, or the wrong dose. This can be fatal if you don’t guard against it.
* Why some people are willing to pay 39 times face value for a mass-produced item.
* Can you really tell the difference between a kind, honest, intelligent person, and a good-looking, selfish halfwit? (This is useful to know if you’re single and in the dating game.)
* The one thing you should always do when asking for a favour.
* What every business should do immediately after making a sale. Fail to do this, and you’re throwing away a fortune.
* Are these TV shows destroying your marriage?
* When a jewelry range wouldn’t sell, a store owner doubled the prices… and the entire inventory sold out in just a few days. Learn how to spot when increasing your prices will increase your sales. (It’s more often than you suspect.)
* How to save the most money during department store sales.
* What you should always do before negotiating the price of your new car. Do this, and you’ll save hundreds of dollars.
* How a long-shot candidate won an election by changing his surname to Brown.
* Joe Girard’s two-part sales system that made him the “World’s Greatest Salesman” (according to the Guinness Book of World Records).
* A man walks into a clothing shop to buy a suit and tie. If you’re the sales assistant, and you’re paid commission, what’s the first thing you should do?
* A “magic word” that doubles the odds someone will do you a favour. (And it’s not “please”.)
* A sneaky, but 100% legal, trick used by “hard sell” companies to dramatically reduce “cool off” cancellations.
* Should a man buy a drink for a woman he’s just met in a bar… and should she accept it?
* Why Ethiopia – one of the world’s poorest countries – sent financial aid to Mexico… because of something that happened 50 years before.
* How to get what you want by asking for something you don’t.
* Why con artists wear lifts in their shoes… even if they’re already above average height.
* A psychological trick that’s so strong, people will do favours for you… even if they dislike you.
* Why political revolutions tend to happen after periods of increased prosperity and freedom.
* Can you buy politicians? Big companies make large donations to both political parties. Does it pay off?
* How to get three times as many people to do what you want… by making unreasonable requests.
* How a billiard table store increased their average order by 80%.
* Why doing favours for people can cause them to dislike you – and the one thing you must do to make sure your favours are appreciated.
* Everyone hates canned laughter… so why do TV shows use it? (The reason dates back to 1820s Paris opera houses.)
* Why threatening children rarely leads to long-term behavioural change… And what you should do instead.
* If you ask someone to “watch my stuff”, do they? The answer will surprise you.
* Why toy companies often prevent parents from buying a popular toy at Christmas. (This is pure evil, but very profitable.)
* When only 17% of people agreed to a request, researchers in California added one small step… and 76% of people said yes – a 347% increase!
* Why doomsday cults often thrive, rather than collapse, when their predictions don’t come true.
* A simple question you can ask yourself that’ll reveal whether you’re acting with “foolish consistency.”
* Why school desegregation increased, rather than decreased, racial prejudice among American students.
* Why you should never accept a free sample in a supermarket.
* Why the Jonestown massacre wouldn’t have happened if the People’s Temple had stayed in San Francisco.
* Hate sports? Can’t stand sports fans? This scientific study may confirm a lot of your opinions about the most passionate fans.
* How to use the principle of commitment to increase your own willpower.
* What do breakfast cereal companies have in common with 1950s Chinese communists? Both use the same brainwashing techniques – one for profit, one to win the Korean War.
* Be careful what you read – this 18th century German novel caused an epidemic of suicides across Europe before the book was banned. Movies, music and TV can have the same power over us today.
* How to predict the outcome of an election, even if you know nothing about the candidates, their policies, or the opinion polls.
* Add these two words to a sales pitch and your sales will soar!
* Would you torture another human being? Two thirds of people would. (And women are just as likely to do it as men.). The chilling implications for our society.
* Why Lyndon Johnson was able to get so many laws passed… and Jimmy Carter couldn’t. (It had nothing to do with their policies.)
* How car salesmen hook customers with false “low ball” prices… and why the customers stay on the hook even when the price is suddenly increased at the last minute. Once you know this, you’ll never get suckered again.
* If you’re in a store, and one of the sales assistants says this to you, walk out immediately! They’ve just used a powerful manipulation tactic on you, and you’re no longer able to make a balanced decision.
* And much, much more…
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