How important is good copy to your business?
The answer is that it’s never been more important.
Let me explain why…
20 years ago, people would buy things from shops. Or, if it was B2B, usually from sales reps.
Nowadays, people rarely make purchases – especially big ones – without doing online research…
- A 2014 study reported by Adweek revealed that “81% of shoppers conduct online research before buying.”
- And, in business-to-business, the number is even higher: “94 percent of B2B buyers research online for purchase decisions.” (Acquity Group, 2014)
And that means, before they buy or enquire, your prospect is going to visit your website. And that means he’s going to read your copy.
And, unless your copy…
- Grabs his attention and gets him reading
- Thoroughly explains why he should buy from you, rather than your competitor
- Overcomes his scepticism by proving those claims
- Answers his objections
- Convinces to take action now
… his money, which he would have spent with you, will end up in your competitor’s pocket.
And probably not that nice competitor, who you quite like, but probably that one you just can’t stand…
OK, I’m laying it on a bit thick here, so let me be serious for a moment …
|“A 481% increase in conversion rate”
“I was already aware of Steve’s reputation and expected to see an improvement in conversion rate; I was however pleasantly surprised to see an instant rise compared to the same period of the previous year of 481%.” – Jon Heeds, notanangel.co.uk
In the 21st Century, your copy will make or break your business
Here are just a few of the things persuasive copy can do for your business:
* Increase the number of sales and enquiries you get from your website and emails.
* Allow you to charge higher prices: The more your copy builds desire for your product, the more people will be willing to pay.
* Get more visitors to your website: Increasing your conversion rate and profit per sale increases the value of a website visitor. Which means you can afford to spend more to get that visitor. So advertising channels that were too expensive become affordable. And, if you use Google AdWords, you can afford to bid higher and get better ad positions.
* Establish your expertise: This is especially valuable for high-ticket B2B companies. White papers, special reports, case studies, articles etc. are excellent ways to generate leads, nurture prospects, and also position your company as experts in your industry.
* Follow up on unconverted leads with email, direct mail, and with retargeting ads.
* Increase your sales to existing customers: An existing customer is far more likely to buy than a non-customer – and, thanks to email, it’s free to market to them. And, because of the high conversion rate and low cost, consistently marketing to your list could double or triple your profits. But someone needs to write those emails…
* Retain customers: Studies show 68% of former customers stopped buying “because of a perceived attitude of indifference on the part of the company.” One way to show your customers you care – and cut customer attrition – is a regular email newsletter.
OK, we’ve seen just some of the benefits of using a copywriter. So the question is, who is going to write your copy?
|“36% higher profit per sale”
“Steve increased my average net sale by 36% just by adding a single sentence to my landing page.” – Ibrahim Kotwal, People Trace Online
Why hiring a freelancer can be the best option
There are a number of reasons why hiring a freelancer can be both the best, and the cheapest option:
#1: Pay for copy only when you need copy. Spare you the cost of having a full-time member of staff… and all the things that go with that… salary, N.I., benefits, holidays, sick pack, a desk and a computer…
#2: You get better copy because your copy will be written by an experienced copywriter, rather than a member of staff who is “good at English.”
#3: Benefit from a fresh pair of eyes. An outside writer will notice things you take for granted. He’ll ask the questions that a prospect would ask – but you might not ask because you’re an expert in your field.
#4: Bring in additional skills. I’m not just a copywriter, I’m also a marketing consultant. That means I can help you with more than just your copy – I can help you with your marketing strategy as well. I’ve also been managing PPC accounts for 10 years, so I can help with that, too.
#5: Cheaper than an agency and gives you more control.
The Next Step
If you’re in the market for a copywriter, then I suggest you check out my copywriting samples. And, if you like what you see, either pick up the phone, or contact me via my contact page.
I look forward to hearing from you.
All the best,
PS If you’re looking to improve existing copy – and if you get enough conversions to run a split-test – I’m happy to offer you a money-back guarantee: If I don’t beat your current copy by at least 20%, I’ll refund my fee in full.
So why not give me a call? You have nothing to lose.