Since I arrived in France two weeks ago, I’ve become fascinated by a TV channel called BFM Paris. It’s a low-budget news channel whose entire programming appears to be reporting which Paris metro lines are on strike each day. World Read more…
Let me tell you a story… Years ago, I wrote website copy for a client. It converted well and generated a nice stream of leads for his business. He was happy. I was happy. The world was a good place. Read more…
In his excellent new book, Overdeliver, Brian Kurtz talks about the “bogey.”
It’s a term he learned from direct mail genius, Dick Benson.
It means the lifetime value of a customer. And it’s one of the most important numbers in your business.
Why? Because it tells you how much you can afford to spend to get a new customer.
And how much you can afford to spend to get a new customer determines (more…)
When I first heard the phrase “start ups,” I assumed it just meant new businesses. But I soon realised I was wrong.
They meant tech businesses whose goal was to get funding and then be sold to a larger tech company.
I would listen as they explained their plans. They’d talk about getting “users.” They wouldn’t talk about “customers” – because no-one was paying them any money.
And that’s where my (more…)
A few weeks ago, Tex Gilligan was shot and wounded by one of his dogs.
According to the Las Cruces Sun News …
“Gilligan’s son, Mark Gilligan, said he wasn’t surprised to hear one of the dogs accidentally shot his father. ‘They’re kind of rowdy.'”
I can just imagine him saying, “Dad, if you don’t get rid of those dogs, one of them is bound to end up shooting you…”
But I get his point: (more…)