This is the first of 8 emails I’m going to send you. Each email will give you a tip that’ll increase your sales.
How can I be so sure?
It’s because, for over 100 years, direct response advertisers have been testing what works – and doesn’t work – in marketing.
If you added up the cost of those tests – the money spent running the ads, and mailing the sales letters – it would be over £100bn in today’s money.
The good news is that you can piggyback on that research.
And that takes us to today’s lesson: When it comes to marketing your business, you have two choices:
- You can follow a well-worn path that’s been tried and tested.
- Or you can be a pioneer and figure things out by trial-and-error.
I think you know which of these makes more sense.
So, how do you make sure you’re doing what works?
You could hire someone like me – who has spent the last 15 years not just studying copywriting and direct marketing, but putting that education into practice on a daily basis…
If you prefer doing things yourself, I’ve compiled a list of seven essential marketing books to help you get started:
PS Tomorrow I’m going to tell you about the relationship between copywriting and James Bond.