This is a 9 page sales lettter I wrote for my upcoming book about PPC.
Parris Lampropoulos critiqued the lead during his event earlier this year.
I made some changes to the lead based on his advice. But I still feel it could be better.
I’m including it because I think the bullets are pretty decent. Or, at least, a decent reflection of my bullet-writing ability.
Click here to read it.
All the best,
Steve