Here are some samples of copy I’ve written:
Long copy homepage and PPC landing page for SAAS Company
Homepage and PPC landing page for an accounting software company. You can click on the links to see larger images:
Software Company Home Page
PPC Landing Page
Landing page for software Company
App development landing page for ppc
Autoresponder Sequence
This is an eight email sequence I wrote in 2016: 8 email sequence.
Postcard
This postcard was written for an IT Support company: IT Support Postcard
Sales Letter – Financial Services
Sales letter for mortgage + secured loans
I showed this letter to John Carlton – one of the world’s most respected copywriters – and got a “good
job” from him. Unfortunately, it was strangled at birth by the client’s network compliance people.
We’d make the changes they asked for, re-submit it – then, a few weeks later, they’d reply asking for some new, unrelated changes they wanted… if you’ve worked with compliance people, you may have encountered this sort of thing.
Leaflet
I wrote the copy for this leaflet for a letting agency:
Information Marketing
Here is some copy I wrote to promote an SEO course. This copy was for my own email list. It it had been for people who didn’t know me, I would have written it differently. For example, I would have used more examples of top ranking sites, and used testimonials. Anyway, here it is:
If You’re Serious About Learning SEO
A couple of pieces of spec work that demonstrate my ability to write for information products. (Or anything that needs long copy.)
A $1m/year copywriter reveals… The Secrets To Becoming A High-Paid, In-Demand, A-List Copywriter
and
After 37 years of silence, the world’s greatest living copywriter finally spilled his secrets…
and
How a Lifelong Patsy and Pushover became the World’s Leading Authority on Persuasion
Long copy sales page
This copy was written for my own monthly newsletter. It’s an example of mixing valuable information and tying it to an offer: