Did you watch the first season of True Detective?
In it, Matthew Mcconaughey plays Rust Cohle, an alcoholic ex-cop.
At the start of the series, the police call him in to answer questions about an old case. During the interview, Cohle hands the cops some money and asks them to buy him a 6 pack of beer.
When they push back, he explains…
“It’s Thursday and it’s past noon. Thursday is one of my days off. On my days off I start drinking at noon. You don’t get to interrupt that.”
Now, I’m not going to recommend you spend your free time getting sloshed, but I will endorse Cohle’s clarity of purpose.
You see, if you’re like most people in business, you have projects that are important… but they keep getting punted to the end of the day… and you either run out of time, or you’re too tired.
Maybe it’s re-writing your website, or building marketing funnels, or regularly emailing your list…
Weeks go by… months go by… and you’ve made little progress.
Sound familiar?
So what’s the solution?
It’s to be like Rust. It’s to carve out time that can’t be interrupted.
So, when I get up, the first hour belongs to my business. I might use it to write a blog post, newsletter or article. Or to identify potential clients. Or to sharpen my copywriting skills… or keep up on the latest ideas in the PPC world.
And that hour doesn’t get interrupted – for anything.
Maybe it’s 7-8am. Maybe it’s 8-9am. It depends when I wake up.
But whatever the hour is, it’s the first one, and it’s mine.
Try it for a month. You’ll be amazed how much you get done.
All the best,
Steve Gibson
PS And, if you still can’t find the time to get your marketing projects finished, drop me an email.
I offer a “part-time marketing manager” service where you get an experienced marketer (me) working on your business.
It costs less than hiring a wet-behind-the-ears graduate to work full time. (And, because I have 15 years’ experience, I’m more productive.)
