Ever wondered why most websites only get conversion rates of 1-3%?
Even visitors from search engines – people who not only want what you sell, but want it now – often convert at under 5%.
So why do 95-99 of every 100 visitors leave without buying?
I think there’s one primary cause…
And when I say “weak”, I mean copy that fails to: (more…)
On 13th January 2016, BBC Scotland broadcast a documentary titled “Car Sick”. In it, Derek Mackay MSP, Scotland’s Minister for Transport was interviewed:
BBC: “How much are we spending now?”
Mackay: “In terms of Active Transport it’s a record level of £39m. That’s the highest ever investment in Active Travel.”
BBC: “1.9% of your budget. Is that right?”
Mackay: “It’s still £39m. It’s still at a record level…”
To understand why this is an issue, we need to know the Scottish government’s stated goals…
In 2010, the Scottish government set a target of having 10% of journeys made by bicycle by 2020.
Copywriters who earn a million dollars a year rarely share their secrets. And, when they do, it’s normally in courses or seminars costing $2,000+.
So, when you are given the opportunity to learn from them for just a few dollars, it’s worth grabbing that opportunity with both hands.
If you believe, as Tony Robbins would say, “Success leaves clues”, then it must be true that the best copywriters in the world know and do things other copywriters don’t.
And that means, if you want to be an A-list copywriter, you need to learn from an A-list copywriter.
Parris Lampropoulos is one of those million dollar copywriting unicorns. Clayton Makepeace – probably the highest paid copywriter in the world – labelled him (more…)