Copywriting
Why Donald Trump talks like a 10yo – and why maybe you should, too
The left-wing media delights in telling us that Donald Trump speaks at a fourth grade (10 year old) level. They see this as evidence that many of his supporters are stupid and poorly-educated.
But the truth is, it’s the journalists that are dumb.
For three reasons …
First, 90% of Americans read at a grade seven level or lower. That’s a lot of votes. (And a lot of people who are below Hillary Clinton’s eighth grade speaking level.)
Second, direct marketers know that high reading levels (above grade 8) reduce response. And that’s true even when writing to highly-educated professionals.
That’s because (more…)