Marketing Strategy
Are you marketing like a super villain?
This month, they were filming the next Avengers movie here in Edinburgh.
I’ll admit, I’m not a big superhero fan. The heroes tend to be pretty one-dimensional, and I’ve never understood the villains.
Why do they feel the need to kill people?
Why don’t they just use their abilities to make a load of money?
Take Magneto – the X-men nemesis – why doesn’t he go to Vegas and use his powers to control the roulette ball?
“Black 26. You win again, Mr Magneto!”
(Man, I’m going to get some hate mail for this…)
But, no, instead of getting rich on easy pickings, these villains have another idea: (more…)