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July 2018

My $229 “gift” to you

As I write this, there’s a book that’s selling for $229 on Amazon. That’s the lowest price; the highest price is $3,214.

I think I paid just over $100 for my copy. It was a bargain.

The book is Breakthrough Advertising by Eugene Schwartz, who was one of the most successful copywriters of the 20th century.

It’s been described as “graduate school for marketers.” And most top copywriters – the ones that earn over $1m a year – say it’s the most important book you can read.

Now, I’m not going to suggest you buy a copy. Instead, I’m going to (more…)

By Steve Gibson, ago

A masterclass in sales persuasion

I was listening to Tim Ferriss’ podcast a couple of weeks ago (one of my favourite podcasts). At the start of the show, he gave a pitch for one of his sponsors and I noticed he was using some powerful persuasion techniques.

In this post, I’m going to break down everything I noticed. But, before I do, here’s what Tim said in full:

“This episode is brought to you by Wealthfront and this is a very unique sponsor.

Wealthfront is a massively disruptive – in a good way – set-it-and-forget-it investing service led by technologists from places like Apple and world famous investors.

It has exploded in popularity in the last two years and they now have (more…)

By Steve Gibson, ago